Familiarity reduces hesitation
A recognizable PayPal flow reassures cautious buyers, so fewer of them stall at the exact moment they are asked to pay.
Integration · PayPal
Millions of shoppers already keep a PayPal balance and a linked payment method inside an account they trust. Turn PayPal on at TapToBuy and those buyers can check out with a login they know instead of pulling out a card and typing it in.
What it is
PayPal is a long-established digital wallet, and for a huge number of shoppers it is the default way they pay online. Their card and bank details already live inside their PayPal account, protected by a login they set up long before they landed on your storefront. When PayPal is an option at checkout, those buyers do not have to trust a new form with fresh card details — they lean on a relationship they already have.
That trust is the whole point. A large part of why people abandon a purchase is uncertainty at the moment they are asked to pay. Seeing a familiar PayPal button lowers that uncertainty: the shopper recognizes the flow, knows their information is stored on PayPal's side, and can approve the payment with the account and balance they already manage.
Why creators enable it
A recognizable PayPal flow reassures cautious buyers, so fewer of them stall at the exact moment they are asked to pay.
Buyers approve the payment from their existing PayPal account instead of digging out a card and typing the number, expiry, and code.
Shoppers can draw on the PayPal balance or the payment method already attached to their account, whichever they prefer.
Offering PayPal alongside cards and wallets means a buyer's preferred method is more likely to be on the page when they decide to purchase.
A flat TapToBuy fee that includes payment processing keeps more of every sale with you instead of a percentage cut.
PayPal lives inside the same fast, mobile-first checkout as your other payment methods, so buyers just pick the one they like.
How setup works
Link your PayPal account so payments can be collected through it.
Switch PayPal on as a payment method so the PayPal option appears alongside your others.
Make sure your PayPal account is set up to receive and settle payments.
Share your storefront link, and buyers who prefer PayPal can approve the payment with the account they already trust.
Use cases
Buyers who habitually reach for PayPal online can pay the way they always do, without second-guessing a new form.
Someone who has never bought from you before may still trust PayPal — a familiar wallet bridges that gap on the first purchase.
Shoppers who dislike typing card numbers into an unfamiliar site can lean on the account details PayPal already holds.
Turn PayPal on so the shoppers who prefer it can check out with an account they already trust — and hesitate less on the way to buying.