True one-tap checkout
Eligible shoppers pay in a single tap. The friction of a full card form simply disappears on the devices where most social traffic already lives.
Integration · Apple Pay
One tap on iPhone, confirmed with a glance or a touch.
For shoppers on iPhone, iPad, and Safari, Apple Pay collapses checkout into a single action. Instead of typing a card number, they confirm the payment with Face ID or Touch ID — the same biometric they already use to unlock their device.
What it is
The wallet already in their pocket.
Apple Pay is the payment method built into iPhone, iPad, Mac, and Safari. A shopper who has set it up already has their cards stored securely on their Apple device, ready to use anywhere Apple Pay appears. When it shows up at TapToBuy checkout, there is nothing new to enter — the card details are already there, waiting behind a biometric prompt.
That is why buyers trust it. The payment is confirmed with Face ID or Touch ID on hardware the shopper already owns, so approving a purchase feels as routine as unlocking their phone. There is no card number to read off a physical card, no billing form to fill, and no new password to remember — just a single tap and a confirmation.
Why creators enable it
Remove the last step between intent and purchase.
Biometric confirmation
Face ID or Touch ID confirms the payment, so buyers approve with a glance or a fingerprint instead of hunting for a card.
No card entry
Card details are already stored on the buyer's Apple device — nothing to type, so nothing to mistype or abandon over.
Built for mobile buyers
iPhone and iPad shoppers make up a large slice of the audience arriving from social, and Apple Pay meets them in their native flow.
Keep more of each sale
A flat TapToBuy fee that includes payment processing keeps more of every sale with you instead of a percentage cut.
One checkout, many rails
Apple Pay appears alongside cards, Google Pay, and PayPal, so every buyer sees the fast option that suits their device.
How setup works
Switch it on for Apple devices.
- 1
Enable Apple Pay in your dashboard
Turn Apple Pay on as a payment method so it can surface for eligible shoppers.
- 2
Let it appear on capable devices
Apple Pay appears for buyers on supported Apple devices and browsers who have it set up.
- 3
Buyers confirm with biometrics
An eligible shopper taps Apple Pay and confirms with Face ID or Touch ID — no card entry, no form.
- 4
Share your link and sell
Publish your storefront and share the link; iPhone, iPad, and Safari buyers get one-tap checkout the moment they decide to purchase.
Use cases
Where Apple Pay wins.
Social traffic on iPhone
Followers who tap through from a story or a bio link on their phone can buy without ever leaving their thumb's reach.
Impulse-friendly prices
For lower-priced digital products, removing the card form keeps a quick yes from turning into a second thought.
Repeat mobile buyers
Loyal fans who buy from you often skip the form every time and confirm with a familiar biometric prompt.
Give iPhone buyers a one-tap way to pay.
Turn on Apple Pay so shoppers on iPhone, iPad, and Safari confirm with Face ID or Touch ID — no card entry between wanting your product and owning it.